It's time to break the rules.

At this point, you probably know enough about business to figure out your next steps on your own.

You've hired the coaches.
You've purchased the online courses.
You've signed up for every freebie, probably ever.

You're doing everything right.

You're showing up on IG as an expert.

You've got the email list & a freebie.

You're running launches and they don't totally suck.

And yet, here you are.


Something is missing.

Something is.... off.

You're realizing that starting a business is different than maintaining one.

Maintaining a business is different than growing one.

And what got you here won't get you where you're trying to go, that's for sure.



Here's what's true for you so far:

  • You keep taking on clients who aren't a good fit for you or your biz

  • You keep offering discounts and you're afraid to raise your prices

  • You can't take time away from your clients or biz without juggling a bunch of session changes or take a dock on your pay

  • When you do take time off, you anxiously check your emails and DMs

  • You know you're totally winging it. It hasn't blown up in your face (yet) but you know you need a long term strategy

  • You've got too much on your plate and don't know how to begin delegating or building a team to help you out

  • You've invested a lot of money already and it hasn't seemed to help or make much of a difference

  • You're very aware of the fact that there are people less qualified than you making way more money and having a way better time in business than you are. Ugh!

  • You're in desperate need of a break

Imagine if...

  • You finally felt like a respected business owner instead of a doormat

  • You had seamless, recurring income without the worry or headaches

  • You could take time off without feeling anxious or guilty or like all your clients will quit

  • You stopped second-guessing everything you post on social media

  • You no longer have to work more hours just to make more money

  • Your savings accounts are padded, your retirement account is being funded, paying taxes doesn't stress you out anymore because you're prepared

  • You knew exactly how to hire and on-board new team members so that you can confidently continue to grow your business with trusted team-members by your side

  • You actually had control over how you spend your time instead of feeling like you live and die by every clients' beck and call

Hi! I'm Christina and my business used to be fucked, too.

I started my first business out of my single car garage over 10 years ago and haven't looked back since. But, as any successful story worth following would have it, it hasn't been without its fair share of doom and gloom.

I worked 7 days a week for years on end.

My days started at 6am and ended around midnight (if I was lucky.)

There was so much to do, so much to figure out.

I started the online portion business in 2015... this was easily going to be the solution to my schedule and my income! It had to be! That's what online business is for!

Needless to say, the exhaustion continued.

Building an online business is not inherently your ticket to freedom. There are 10000s of ways to screw it up- BIG TIME.

I thought if it "just worked hard enough" that it would figure itself out. Turns out, that's now how this works.

I navigated much of my business success alone so that you don't have to.

UnFYB is for career driven women who own their own business. UnFYB is not a "get IG famous" course, nor is it a "get rich quick" course.

After completing my MBA in 2015 (once I realized that no amount of continued fitness or nutrition education was going to fix my problems), I burned both of my businesses to the ground, and built them both up at the same time.

In 2020, I closed my gym in response to COVID. Luckily, the revenue I had been bringing in steadily from my online business allowed me to do so.

UnFYB functions at the intersection of strategy and soul- the one place I finally found solace and success.

I can't wait to work with you inside UnFYB!

UnFYB will teach you...

  • How to create and uphold business policies that reflect your personal boundaries

    Sick of feeling like you're on call? Sick of having to reply to clients past 9pm when you should be resting, hanging out, or sleeping? What do your agreements state? We'll make sure you are not only outlining your business policies, but also upholding them within your biz without you ever feeling like you're not there to fully support your clients.

  • How to legally back up your biz

    With a training from attorney Sam Vander Wielen, we learn about the commonly overlooked legal aspects to running your biz. Do you have detailed payment agreements? These are different than a PAR-Q or liability waiver!

  • Elevate your offer creation and your services

    There is a 99% chance that your offer is... lacking. It's either jam packed with too much stuff for your clients, making it overwhelming and ultimately ineffective for them WHILE it's draining AF for you; your group program has turned into a 1:1 program at a group program price, leaving you run ragged with no money to really show for it; or it's chock full of learning and education gaps that are vital to adult learners, their experience, and ultimately, their results.

  • How to secure your cash flow

    Your business model dictates your cashflow. Should people be paying in full? Should they be on a payment plan? Should it just be a monthly, recurring fee? Why does it matter? Why should we care? Because cash flow is king, ya'll. We want to make sure that the way your payments are structured make sense for your business model and vice versa to cut down on headaches, stress, and overwhelm, so instead you'll rest easy knowing your cash flow is secured and your clients are taken care of.

  • How to move away from trading time for dollars

    Can't take time away from your biz without it effecting your bank account? We'll fix that!

  • Marketing and copywriting

    Content creation is not the same as copywriting. Do you know the difference? Your content needs to support your copywriting, and your copywriting needs to support your offer. And it all has to come together in a timely synergy based on your launch or promotion calendar. Copywriting is quite literally how we get someone to either take action (or not) on a CTA, whether it's on your IG stories, on a post, in an email, or on a sales page. This can make or break your business success.

  • Delegating, hiring, and building a team

    Have an assistant or a co-coach? Great! Don't have a team member yet? Also great. At some point, you're going to need one! Making sure your hiring and on-boarding process is seamless will be the thing that either makes having team members a total nightmare or takes a whole load of stuff off of your plate and frees you up to work on the things that light you up, or have free time to do whatever you want outside of your business.

  • Master your money

    What does it matter if you're making more money if you don't know how to manage it? We will cover the most important aspects of The Profit First method (Mike Michalowicz) as well as other important aspects of building and managing wealth like High Yield Savings Accounts, investments, retirement accounts, and more. We will also make sure you are taking advantage of as many tax advantages as possible. For example, did you know this course is a write off? Because it is ;)

UnFYB is like an MBA for your online business.

By blending strategic business concepts and life coaching tools, while teaching through the lens of feminism, UnFYB is truly unlike any other business course you have ever taken.

The magic happens at the intersection of strategy and soul.

You've never been given the opportunity to explore your business quite like this.

It's either been all strategy or all soul.

"All strategy" means you've been told that you have to do business in one specific way.

This can cause:

-feelings of misalignment

-resentment

-burnout

-feeling like your life is not truly yours

-feeling lost and out of place

Running a business from "all soul" can lead to:

-Relying on manifestation to reach your goals

-never quite seeing anything through

-constantly at the whim of your desires

-lack of discipline, therefore zero progress

UnFYB is for you if...

  • You're not a beginner in business. Your business is making money, you're using IG exclusively for content creation, you're comfortable with selling and sales

  • You're aware that business success is not made up of one magical missing piece. Lots of moving parts comprise the health, sustainability, and longevity of your business

  • You're coachable. You're an expert in your industry, but not an expert in business and you know this. You have a growth mindset, you're prepared to think differently, to take action, to be coached, asked to expand and grow, and you're here for it all.

  • You have a track record of being resourceful and getting shit done

  • You're career driven. Your business isn't just a fun hobby or something you're doing to pass the time because you think it sounds "cool." This is how you make money, support yourself and your family, and your business is how you plan to pad your retirement!

  • You genuinely love the work that you do and care deeply about your clients.

  • You are ready for your business to finally give back to you what you so freely give to others

More answers to your questions

  • When do we start!?

    Monday, November 1, 2021.

  • How many calls are there?

    One, 2-hour live call via Zoom every month, + one 60-minute small group call each month. All calls will be recorded and uploaded into course portal for easy access and you will be able to send in your questions ahead of time if you cannot make it live.

  • When does it end?

    Plan for 6 months of juicy goodness together. New course content stops dripping out before our time together runs out. This is intentional so that we have plenty of time together to continue work-shopping through any and all of your business questions. We wrap up on May 27, 2022.

  • What if I can't sign-up now?

    UnFYB will open applications again in the fall of 2022. We will continue to price our offers in alignment with supply and demand principles. This may or may not mean the price will increase next time.

  • What's it cost?

    One payment of $6250 USD or 6 monthly payments of $1042

  • Helpful homework assignments

    You'll be asked to complete relevant and helpful homework assignments that we will process together on the small group calls. This ensures you're learning while taking action. You don't need another mind-numbing and boring business course. You need guided action that actually helps you, your business, and your clients.

Applications are open!

We want to make sure that UnFYB is a good fit for you, and that you're a good fit for UnFYB! You are not officially registered by applying. No stress, my friend :)

Apply here

What our graduates are saying:

  • "Christina is rock solid. She coaches in a direct no-bullshit way, but has an amazing way to make you feel comfortable right from the get go. I am a newbie to the online business world and this course was perfect. It gave me actionable steps to take that were not overwhelming and were taught in manageable, sequential chunks. I loved the weekly calls and her accessibility to me. She gives so much knowledge and real-life examples that you know she has walked the walk of this before. She is realistic and manages expectations for you and sets you up for success. She has your back and is your biggest hype girl. I recommend this course 100% and will be keeping my sights set on working with her in the future." -Natali Kummer

  • "As a person who is very new in the online business arena, I had no idea how I’d even start down that path. This course provided all I needed to know to get started and then some! I feel like I am more than prepared to do exactly what I want to do with my future business. The information we were provided on top of the overall message to “keep dreaming bigger” was just incredible and invaluable. I feel ready to take on the world after this!" -Liz Brinkmoeller

  • "My business mindset has changed tremendously by taking this course. I now structure my time in a way to allow me to grow my business while working with clients to maintain my monthly income. I was able to take action weekly thanks to the calls and group coaching and support of the other women that were in the course. The social media training was one of the most valuable modules to me and has allowed me to be comfortable showing up authentically to attract my ideal clients. This course has been the best business course I have ever taken because it was personalized and didn't push me to reach other peoples goals. Christina met me where I am in my business and encouraged me to get to my goals instead of creating goals for me that she wanted me to meet. I would 100% recommend this course to anyone in business because it was the best investment I have ever made for my business! It was such a relief to have a coach that was genuine, real, and not afraid to talk about the hard shit that comes with business!" -Patti Mason

Ready to UnF*ck Your Biz?

We're accepting a maximum of 10 participants so that you get tons of hands on time and attention. I've got your back. You ready?

I'm ready to apply!

What more graduates have to say

  • "Taking Christina's business course has already been a game changer for my business. I am getting more engagement on my posts, I'm feeling more confident with my content creation, and I am excited to implement everything I learned over the 10 weeks in the course. I never knew just how much went into running an online business! Christina gives you the ins & outs of how to run a successful business online and provides a lot of support along the way for anything that might feel a little overwhelming. She has helped me to realize where I have been going wrong and how to call myself out on my BS excuses that have been holding me back. I thrive off of having accountability and the group calls each week really helped with that! It was a big deal to invest in this course for myself and I can already tell that it was worth it. I am already looking forward to working with her again when possible!" -Jules Beedle

  • "I just wanted to thank you for all your help & advice over these past few months. I can honestly say it's been THE best course I've ever done. The amount I've learnt, and the difference in my confidence from when I first started, is quite astounding. And I wouldn't be where I am now, with an optimistic and clear view of my future business without you. The course itself, and your delivery of it, was second to none. Really easy to follow, in bitesize chunks, and not too overwhelming. ❤ the module format & mix of content format. I found the weekly group calls incredibly useful, and the other network members really welcoming and reassuring. This course has also introduced me to a great support network of like-minded female business owners from around the world. Something I have never experienced before and feel very fortunate to now have. I bloody loved everything about my experience and I am missing see yours, and the girls faces every Thursday! (does that sound a bit weird??)" -El Silcock

  • "If you are feeling burnt out by all the work you’re putting into your business without seeing any return, this course is for you. If you’re feeling like you’re speaking to your clients but yet no one seems to be buying your courses/programs, this course is for you. If you feel like you’ve tried everything to succeed in your business (you haven’t), this course is for you. If you need a no bullshit coach that is going to push you into action, this course is for you. If you need a coach that is going to honor your needs, your vision, your business & help you grow that business, this course is for you. This course will challenge the hell out of you & bring out the empowered, successful business owner in you. Thank you, Christina. I would absolutely not be this far in my business without your guidance, your encouragement and your ability to get me to take a ton of action, despite my fears. This course was worth every penny and so much more." -Kaitlin Brazil

  • "Christina was the FOURTH business mentor that I’ve hired over the last two years. I was at a point where I still felt confused AF as to who I was serving and how I can serve them in ways they need, while also staying true to MYSELF and not being a cookie cutter of someone else’s vision. I had just spent over $3k on another business coach right before I signed on with Christina; in all honesty, what I was thinking was “Well, this is my last resort and if I don’t get anything out of this business course, then I’m just done.” Well, I got everything I paid for and so much more! Christina was real when sharing her experiences as a business owner and didn’t pretend like she knew it all from the beginning like many other coaches tend to do. Christina’s course far exceeded my expectations. I went in expecting to have a better business strategy but I gained so much more. Confidence. Purpose. I still think Christina should be the one charging way more for her program ;)" -Melissa Cioffi

My goal is for UnFYB to be the last business course you ever need.

Yes. EVER.

Apply here